Nature of Task:
Persuasive texts are designed to position a point of view. (opinion-thesis)
Texts that successfully persuade are usually highly emotive (emotional words + influence listener/ audience emotions) (conveys an emotion) and effectively balance opinions with facts (research-Logos).
Persuasive texts can make sweeping generalizations(uninformed conclusions - be weary of these), rely on stereotypes and hyperbole and yet still seem credible(reliable information).
This is because a combination of objective (fact) and subjective (opinion) information is usually used to persuade.
Careful use of repetition and high modality words (persuasion techniques) can emphatically convey the composer’s purpose(subjective) if it is counterbalanced with the use of statistics, expert evidence and product/idea endorsement from authoritative sources(objective - facts).
Moreover, effective incorporation of anecdotes (small persona story), analogies (comparing two examples) and inclusive language (we, us, ours) (techniques) can personalize the message and help connect the composer and their text with its audience.
Info:
Objective subjective
focal point
thesis
How are we going to convey:
mode of persuasion
techniques
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