Friday, February 11, 2011

Aristotle's 3 modes of persuasion: Pathos, Logos, Ethos

  1. Define the following in a new blog post: Aristotle's 3 modes of persuasion: Pathos, Logos, Ethos

Ethos (Credibility), or ethical appeal, means convincing by the character of the author. We tend to believe people whom we respect. One of the central problems of argumentation is to project an impression to the reader that you are someone worth listening to, in other words making yourself as author into an authority on the subject of the paper, as well as someone who is likable and worthy of respect.

Pathos (Emotional) means persuading by appealing to the reader's emotions. Emotional appeals, are used to persuade. Language choice affects the audience's emotional response, and emotional appeal can effectively be used to enhance an argument.
Subjective
Experience --> may happen, opportunity
If used to much, we can loose our logic and do drastic things.

Logos (Logical) means persuading by the use of reasoning.
 Factual information
 Academic situations, political, business, medical 
Objective-absence of emotion

  1. Choose a speech and try to figure out which of the three is the predominant type of persuasion. Do this by first describing what the speaker is trying to persuade of their audience.

Inserting Yourself in a Speech - 'Any Given Sunday'


Pathos

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